Pierre Baudry

Mr Pierre Baudry is the President of SBA Consulting Group (“SBA”). SBA currently has offices in Tokyo, Shanghai and Seoul and acts as facilitator between companies from Western and East Asian regions for their local business development in the three countries.

Since its foundation in 1973, SBA has close to 40 years of networking experience through business circles, political sphere and academia. Although SBA’s primary business targets remain medium-size entities, it has also worked for Fortune 500 companies. In the past 10 years, SBA has shifted its mission, placing more emphasis on “responsible” activities.

Pierre is one of the founders and directors of the Green Journey (Peking-Paris), an eco-cars rally. which aims to become the reference for XXI century rallies with its unique eco-friendly characteristics.

He is also Councilor for External Trade of the French Government and has been awarded the Cross of Officer of “Merite National” in 2005.