Pascale Sinnaeve

Until September 2006, Pascale was heading the New Offer Division at Coface France where she supervised the creation of new credit risk management products for the French market, Coface's main market. From July 2000-February 2006, Pascale was the Marketing and Communication Manager of Coface Group North Asia where she managed the North Asia (Japan and South Korea) Marketing and Communications Department, a department that she created and developed.

Pascale was also founder and chair of the e-commerce Committee at the European Business Council and co-chair of the e-business Committee at the American Chamber Commerce in Japan. She was also Director of the Belgian-Luxembourg Chamber of Commerce in Japan.

Prior to Coface, Pascale worked in one of the leading Japanese advertising agencies, Asahi Advertising, where she was responsible for developing new international business and was successful in landing numerous key foreign accounts. She is also a co-founder of PlanetBound, a consultancy in "green communication". She has also worked as a consultant in European Affairs for Hill and Knowlton International – Belgium. In 1993, Pascale was the representative of the Belgian Youth at the Tokyo World Youth Conference organised in honour of the wedding of Their Highnesses the Japanese Crown Prince and Princess.

Pascale holds a M. Phil. in International Relations from Cambridge University (UK) and an MBA from Chicago Booth School of Business. She also holds a BA in History of Art and Archaeology (Musicology) and a MA in European Studies that was awarded by the Free University of Brussels, Belgium.